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        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
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            <name>Title</name>
            <description>A name given to the resource</description>
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                <text>Ephemera Collection</text>
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            <name>Description</name>
            <description>An account of the resource</description>
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                <text>In 2009, BBRM staff and volunteers began the archiving of this collection, with the arranging of objects chronologically (1935 – 1995) and the purchasing of proper archival storage materials. In 2011, an oral finding aid with provenance was constructed by conversations between University of Alabama School of Library and Information Studies (UA SLIS) volunteer Lindsey Reynolds (now at University of Georgia, Athens Library) and BBRM Director Bob Friedman. In 2013 and 2014, those interviews were transcribed by UA SLIS volunteer Michael Mitchell (known affectionately as the MMT).  For each object, the original finding aid conversation has been added and can be found in quotes in the description section. As of the most recent online uploading in August, 2019, the Ephemera Collection consisted of eight boxes containing 413 folders with approximately 850 files, spanning the period 1935-1989.</text>
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    <description>A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.</description>
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      <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
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          <name>Title</name>
          <description>A name given to the resource</description>
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              <text>WJLD "The Difference"</text>
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          <name>Description</name>
          <description>An account of the resource</description>
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              <text>Box 8 Folder 50: "Ok, we’re up to folder 50. 50 has a business card from WJLD “The Difference.” And that would have been again around 1987-1988. It would have been probably the end of the “The Difference” as a slogan because by 1989 it was morphing into “Heart and Soul.” “The Difference WJLD.” PO Box 19123. Well, interestingly enough, the post office box has changed while the station was known as “The Difference.” The address was changed, the phone numbers remain the same.  Also in 50, two bumper stickers. One from WJLD “The Difference,” listing 102 FM Cable, a project that Gary Richardson initiated and actually home wired I think close to a thousand FM receivers giving people the capacity to receive the programming at 1400 AM on 102.1FM. One of his creative moments. Also a very large bumper sticker saying “44 years making the difference” so clearly from 1986.  Also, a flyer showing the line-up of 1400 "the difference." Here we see two Richardson innovations: first "the difference" as explained earlier and secondly, WJLD AM's move to Satellite broadcasting via ABC. Cosby, Jones, and Waples are all national jocks we WJLD carried via satellite.  I believe WJLD was the first AM station to carry satellite broadcasting in Birmingham. From the WJLD files."</text>
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      <name>1980s</name>
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      <name>Advertising</name>
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      <name>Satellite Broadcasting</name>
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      <name>WJLD</name>
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