Browse Items (3 total)

  • Tags: American Research Bureau (ARB)

b6f22a - ARB Bham radio survey Oct 26-Nov 15, 1972.jpg
Box 6 Folder 22: "Ok we’re moving along now to folder 22 which again is a rating book put out by the American Research Bureau which gives all kinds of listings. Where did this come from, I don’t know. It’s kind of interesting, don't remember seeing…

b6f18a - ARB sheets for 10-26 = 11-15 1972.jpg
Box 6 Folder 18: "Ok, this is folder 18, and what it is is rating sheets, one for May of 1972. Well, they’re both for May of 1972. One for Monday through Sunday and one for Saturday, for 3 to 7 on Saturday. Saturday and Sunday. One’s weekends and…

b6f9a - ARB request to WJLD for info - 1971.jpg
Box 6 Folder 9: "This is folder 9, which are ratings sheets. These are probably not ratings sheets, these are probably reports for the American Research Bureau, which was the precursor to the Arbitron rating system, in which WJLD and WJLN would spell…
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