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                <text>In 2009, BBRM staff and volunteers began the archiving of this collection, with the arranging of objects chronologically (1935 – 1995) and the purchasing of proper archival storage materials. In 2011, an oral finding aid with provenance was constructed by conversations between University of Alabama School of Library and Information Studies (UA SLIS) volunteer Lindsey Reynolds (now at University of Georgia, Athens Library) and BBRM Director Bob Friedman. In 2013 and 2014, those interviews were transcribed by UA SLIS volunteer Michael Mitchell (known affectionately as the MMT).  For each object, the original finding aid conversation has been added and can be found in quotes in the description section. As of the most recent online uploading in August, 2019, the Ephemera Collection consisted of eight boxes containing 413 folders with approximately 850 files, spanning the period 1935-1989.</text>
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              <text>Continuing Measurement of Broadcast Audiences, C. E. Hooper Broadcast Audience Measurements</text>
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              <text>Box 4 Folder 16: "Folder 16 contains an extraordinary find...Hooper radio ratings from the period September through November, 1962.  The documentation is so important that the entire book is shared. At least two significant facts unearthed. The first is the comparison between WJLD and WENN, one old to the market with an icon, Shelley Stewart and the other new to the market with a new name, "Thin Man" moniker for Maurice King. The ratings show Thin Man doing AM drive and a sign-off show for WENN (WENN was a daytimer meaning signing off at sun down). They also show Shelley Stewart doing a similar set of shifts for WJLD. The three month average (Sept-Nov, 1962) actually shows evening WENN coming in 4th in listenership for the entire market. The original was found at an antique mall in Hoover where Joe Rumore's memorabilia was displayed.  Bob Gilmore had the booth and made copies, going so far as to seek out the proper paper color. Thank you Bob."</text>
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