Audience Estimates in the Birmingham ARB Radio Market, American Research Bureau

Audience Estimates in the Birmingham ARB Radio Market, American Research Bureau

Box 6 Folder 18: "Ok, this is folder 18, and what it is is rating sheets, one for May of 1972. Well, they’re both for May of 1972. One for Monday through Sunday and one for Saturday, for 3 to 7 on Saturday. Saturday and Sunday. One’s weekends and one’s Monday through Sunday. Well, I take that back. There are some weekends on some. But what this really is is a view of the station’s broadcasting from the vantage point of the American Research Bureau, which we said earlier was a precursor to Arbitron, as to how these stations were doing in their average ratings with various definitions of rating. WAPI, with the exception of WENN radio, WENN was number 1 simulcasting with FM. WENN-AM was number 1 in 1972 with average persons listening, way more than most. Average persons…. Alright, it was quite a contest. WJLD was right up there too. WSGN was very popular. Yeah, I’m not…. Correction. WENN-AM was not number 1. Looks like number 1 was WYDE, but it depends on what you’re looking at. What rating slot and what time slot as well. Anyway. Rating sheets from 1972 for Birmingham radio for the researcher. From the WJLD files."