Clippings, WAYE Advertisements

Files

b8f47a - WAYE on air line-up - 1987.jpg
b8f47b - flip of 47a showing WYDE line-up - 1987.jpg
b8f47c - WAYE 1220 AM ad listing announcers - 1985.jpg
b8f47d - two WAYE ads - 1985.jpg
b8f47e - two more WAYE ads - 1985.jpg

Title

Clippings, WAYE Advertisements

Description

Box 8 Folder 47: "We’re at folder 47. It’s clippings clipped out of some kind of a newsprint journal like the Birmingham Times, Birmingham News, probably the Birmingham Times, advertising WAYE 1220 and also lists the jocks. Theo Bailey, interestingly enough, we were wondering whether that Theo Bailey… that previous folder that contained a mini-contract with the name Theo for commission, and then we follow it up with this, leads me to believe that contract was an AYE contract. In any event, this from 19… we’re saying it’s 1987. What’s also interesting about these clippings that when you flip over the big one on WYDE 85 (850AM) , which was a 50,000 watt station on AM, 50 still is, from 7PM to 5:30 AM at night they played black contemporary gospel, and they included Weldon Clark, Al Bell, and little Walter Anglin. From 7 in the evening all the way until 5:30 in the morning, and Mallard (Brother J) Hicks, whoever that was. So it’s clear that African American disc jockeys were on predominantly white stations as well because they could do the job and they could work and so WYDE obviously played both traditional white southern gospel as well as black gospel. The year of this clip was given away on the WYDE side, bottom center. Also in folder 47 is a small add for WAYE, we project, from 1985, because that year is mentioned in a Sears ad on the back. My guess, found in the same location as f46."

Collection

Citation

“Clippings, WAYE Advertisements,” The Birmingham Black Radio Museum, accessed July 16, 2020, http://thebbrm.org/item/515.

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